Our Creative VillageA t one time creative agencies were full of vast teams of people each with a specialist skill or craft:from art directors and writers through to designers and the artwork studio.Often the only skills that were not always on site and in house would be illustration or photography.
Today following the recession and with the impact of technology many more people freelance or work in a different way. Agencies are much more open to working together and sharing and this spirit of collaboration is leading to interesting work. Unique and brand led expression is leading a shift back to craft skills and the people who can write,create images,produce film or music are working together in a way that is much like a creative village.
Understanding customer needs is of course central and having insight is often key to producing really good work but it is exciting to see people with a focus and passion for craft become ever more valuable as the need for interesting and different content grows. The key to making this work is to put insight and strategy along with client needs in the middle and enjoy seeing the individuals in the collective produce excellent creative work.